The spectrum of attention and connection in video advertising. Por qué es hora de prestar atención a la TV.
Making Connections: Why it’s Time to Pay Attention to TV
Advertising is about grabbing attention, but when it comes to engagement, eyeballs are only part of the story. Connection and memorability also play a crucial role in creating unforgettable brand moments. That’s why how we pay attention – where and what we watch – is a much more important question to consider than how much attention we pay. In fact: A screen’s features and usage have a profound effect on what we take away from what we see.
Aquí puedes consultar el estudio completo: PDF Estudio Brainsights+ThinkTv